Year 2012
The culmination of the promotion is a massive Easter egg hunt across Central London, which will feature 200 giant and uniquely crafted, strategically placed eggs, scattered throughout the capital. Entrants have the 40 days and nights of Lent—starting on Shrove Tuesday (the day before Ash Wednesday), February 12—to hunt down as many eggs as possible.
The promotion is naturally called “The Fabergé Big Egg Hunt.” The luxury brand is using the event to raise up to £2 million ($3.1 million) for Action for Children, a leading children’s charity, and Elephant Family, the UK’s biggest funder for the endangered Asian elephant (£1 million for each charity).
The two-and-a-half foot fiberglass eggs will be exclusively adorned and decorated by some of the world’s leading artists, architects, jewelers and designers including the Chapman Brothers, Vivienne Westwood, Giles Deacon, Zandra Rhodes, Diane Von Furstenberg, Sophie Dahl, Rob Ryan, William Curley, Bompas and Parr and Polly Morgan. The eggs, which are destined to become highly collectible works of art, will be available to buy once the hunt is over at three specially arranged auctions, with proceeds from the sales going to Action for Children and Elephant Family. The jewel in the crown of this auction will be an exclusively designed jeweled egg pendant by Fabergé, in collaboration with Nicky Haslam. All proceeds from the sales will go toward the two charities.
About the artist ..
Nasser Azam (b. 1963, Jhelum, Pakistan) is a London-based British contemporary artist. Azam’s reputation was established in the early 1980s, with exhibitions at galleries in Birmingham and the West Midlands, including the Barber Institute of Fine Arts. In 2007, after an extended period living and traveling in Japan, Europe and America, Azam became Artist-in-Residence at County Hall Gallery, London, mounting a series of major exhibitions of early and recent work, including the critically acclaimed Anatomica in April 2008. It was at this time he began working with sculpture, and in February 2008 a monumental bronze, The Dance, was unveiled on London’s South Bank. It was followed in July 2012 by the unveiling of Athena in the London City Airport; at 12 metres it is the tallest bronze sculpture in the UK. Azam has developed his painting in a series of projects that reflect his interest in extreme working conditions and also painting as a performance, from Zero Gravity (Star City, Moscow, 2008), to the freezing ice deserts of Antarctica (2010), where he completed thirteen large paintings. A six metre high bronze sculpture, Evolutionary Loop 517 was unveiled outside the new research centre and library at Aberdeen University in May 2013, a month in which Azam also completed a commission of 25 art works for Costata, part of the Altamarea Group of restaurants in SoHo, New York. In June 2014, the group acquired 11 works for display at their flagship restaurant Marea in Manhattan, New York. Azam unveiled the official portrait commission of Malala Yousafzai in November 2015 at the Barber Institute of Fine Arts, Birmingham, UK. The portrait is displayed permanently at the University of Birmingham. Azam’s work is included in numerous private and public collections, including the Zabludowicz Collection and the Sovereign Arts Foundation.
